By creating an account or using the Halo platform, you agree to be bound by these Terms of Service.
Welcome to Halo Platforms LLC (“Halo”). These Terms of Service (“Terms”) govern your use of Halo’s online platform. By creating an account or using our Service, you agree to be bound by these Terms. These Terms may be updated by Halo in accordance with Section 14.2.
Halo is an online marketplace designed exclusively to provide a platform for Brands and Content Creators (“Creators”) to discover one another and explore potential collaboration opportunities.
Halo acts as a platform facilitator responsible for campaign management, content review, and payment processing as described in these Terms. Halo is not a talent agency, employer, manager, publisher, broker, fiduciary, insurer, escrow provider, financial institution, or guarantor of any Brand, Creator, campaign, opportunity, outcome, performance metric, audience reach, or earnings.
Halo does not guarantee that any Creator will be selected for any campaign, that any content will be approved, that any campaign will proceed, that any Brand will continue or complete a campaign, or that any Creator will receive any minimum amount of work, compensation, engagement, views, conversions, or business opportunity.
Halo is not responsible for any Brand’s commercial decisions, including decisions regarding campaign budgets, creative direction, product quality, or whether to continue or expand a collaboration. Payment obligations and content review processes remain governed by these Terms and Halo’s facilitation role as described herein.
Except where Halo is expressly identified as the contracting party for a specific campaign or payout arrangement, any commercial relationship, deliverable obligations, representations, or disputes relating to the underlying brand collaboration remain subject to the applicable campaign terms and are not intended to create any employment, partnership, joint venture, agency, franchise, fiduciary, or similar relationship between Halo and any Creator. See also Section 4.5.
Creators may receive cash incentives and purchase credits for participation in campaigns. Payment amounts for each campaign will be displayed at the time of application and are determined on a case-by-case basis by Halo or the Brand.
Payments are due only when all of the following conditions are met:
Non-compliance shall be considered material where the content fails to feature the required product, messaging, disclosure, or format as specified in the Creator Brief.
Off-Brief Content. Content that is submitted but rejected by Halo or the Brand for material non-compliance with the approved Creator Brief shall not trigger a payment obligation. Halo will notify the Creator of the non-compliance with specific reasons. The Creator will have an opportunity to resubmit compliant content within 48 hours of receiving such notification. Halo will notify the Creator of the outcome of any resubmission within five (5) business days of receipt. If resubmitted content remains non-compliant or is not resubmitted within the prescribed period, no payment obligation arises for that campaign.
Payment Timeline. Halo will use reasonable efforts to release due payments within 21 days of the final approved content’s publication date, subject to any third-party processing timelines, compliance holds, or circumstances described in Sections 3.3 and 14.7.
Halo may require Creators at any time to provide identity verification materials, tax forms, banking details, residency information, sanctions-related confirmations, or any other information reasonably required by Halo, its payment processors, banking partners, or applicable law. Halo may withhold, delay, reverse, adjust, or refuse any payment, or suspend access to the Service, where:
Halo will make a final determination on any compliance hold within fourteen (14) business days of completing its investigation or receiving any response from the Creator, whichever is later, except where the hold is required by law, court order, or payment processor instruction, in which case the hold will continue for as long as required by the relevant authority or instruction.
Creators are solely responsible for their own taxes, duties, levies, withholdings, reporting obligations, and filings arising from amounts paid or payable to them, except to the extent Halo is required by applicable law to make a deduction or withholding. Halo may make any deduction or withholding required by law without further liability.
Notwithstanding anything to the contrary in these Terms or any campaign brief, Halo may set off, deduct, recoup, or withhold amounts otherwise payable to a Creator against any amounts owed to Halo or against losses, refunds, chargebacks, penalties, processor fees, taxes, overpayments, third-party claims, or damages arising out of the Creator’s acts or omissions, except to the extent prohibited by applicable law.
Before finalizing any set-off or deduction (other than for (i) payment withholding upon a suspension notice under Section 9.1, or (ii) immediate withholding for suspected fraud as described below), Halo will notify the Creator in writing of the reason for the proposed withholding. The Creator will have five (5) business days from receipt of such notice to respond with evidence or representations. Halo will review any such response in good faith and make a final determination within fourteen (14) business days of receiving the Creator’s response or completing its investigation, whichever is later.
Where Halo has objective grounds to believe that clear fraud has occurred, including but not limited to confirmed fake follower activity, falsified analytics, or fabricated performance data, Halo may withhold the applicable payment immediately and without prior notice pending investigation. The Creator’s right to respond within five (5) business days shall run concurrently with any such investigation.
If a Creator breaches these Terms, breaches a campaign brief, provides false or misleading information, submits falsified analytics, fails to comply with applicable law or disclosure requirements, infringes third-party rights, engages in fraud or abuse, or causes legal, reputational, or financial risk to Halo, Halo may cancel the applicable payment, require repayment of previously released amounts, and/or permanently forfeit unpaid amounts to the maximum extent permitted by law.
By using Halo, you commit to the following, acknowledging that these obligations are fundamental to maintaining a safe, lawful, and professional environment:
You represent and warrant that you are at least eighteen (18) years old and have full legal capacity and authority to enter into these Terms. If Halo permits access to any individual below the age of eighteen (18) in a specific jurisdiction, such access shall be subject to Halo’s prior written approval and all legally required parent or guardian consents, confirmations, and protections. Halo may suspend or terminate any account that does not satisfy these eligibility requirements.
As a Creator using Halo, you agree to the following responsibilities:
Creators must make all disclosures, disclaimers, tags, and notices required by applicable law, regulation, industry guidance, platform policy, and campaign instructions, including clear and conspicuous disclosures of any sponsored, gifted, incentivized, affiliate, paid partnership, or other material connection with a Brand or Halo. Creators are solely responsible for ensuring that their content, statements, testimonials, and endorsements are truthful, substantiated where required, not misleading, and compliant in every jurisdiction where the content is made available.
While you retain ownership of your content, you grant Halo a non-exclusive, royalty-free, transferable, sub-licensable, worldwide license to host, use, and display your content in connection with the applicable campaign and for Halo’s own platform marketing purposes, including but not limited to pitch decks, case studies, and the Halo website. This license for platform marketing purposes is perpetual and survives the end of any campaign or the termination of your account, subject to any valid data subject rights request you submit under applicable data protection law (including the UAE PDPL, KSA PDPL, or GDPR). Where Halo is required by applicable law to cease using your content following such a request, Halo will do so within the timeframes required by that law. For platform marketing purposes, Halo may crop or resize your content for formatting purposes only, but shall not otherwise alter, modify, or change the meaning or context of the content. Halo may credit you when using your content for platform marketing purposes but is not obligated to do so.
This license applies to content shared in connection with the Service and includes sublicensing to Brands for use in organic posts or paid advertising in connection with the applicable campaign. Unless a longer period is expressly stated in the applicable Creator Brief, the Brand’s right to use the content shall expire three (3) months from the date the content is first published by the Creator (the “Content Usage Period”). Following expiration of the Content Usage Period, the Brand shall cease all use of the content, and you may remove your content at your discretion, subject to Section 5.4.
Usage Rights Extension: Prior to or upon expiration of the Content Usage Period, a Brand may request an extension of usage rights through Halo. Halo will facilitate the extension by making a written offer to the Creator on behalf of the Brand, specifying the proposed extended period and the associated fee. The Creator has the right to accept or decline any such offer at their sole discretion. An extension becomes binding only upon the Creator’s written acceptance of the offer. Any agreed extension shall be at a fee mutually agreed upon by Halo and the Creator. Extensions may be requested for any duration at the Brand’s discretion, subject to the Creator’s acceptance.
You permit Halo to display your username, profile picture, and campaign-related activity on the platform in connection with accounts, ads, and sponsored content without compensation.
You grant Halo access to your social media analytics via OAuth. This data may be shared with Brands for campaign-specific purposes and stored as necessary for as long as your account remains active on the platform.
You agree to allow Halo to download and install updates to the Service on your device as required.
The Service may integrate with, rely on, or interoperate with third-party platforms, websites, applications, APIs, social media services, telecom providers, payment processors, banks, and authentication providers, including through OAuth or similar tools. Halo does not control and is not responsible for the acts, omissions, policies, availability, security, outages, algorithm changes, account restrictions, payment delays, takedowns, suspensions, content moderation decisions, or other conduct of any third party.
Halo shall not be liable for any loss of access, loss of data, loss of reach, reduced engagement, demonetization, account suspension, campaign delay, payout delay, or other damage caused by or relating to any third-party service or platform.
Review Process: Halo’s AI-powered platform will conduct an initial compliance review of all content against the Creator Brief approved by the Brand during onboarding. Following this review, the Brand shall have the right to approve or reject content prior to publication, acting reasonably and in good faith. Halo recommends that Brands provide their decision within three (3) business days of receiving content for review in order to avoid delays to the campaign timeline. Rejections should be based on material non-compliance with the approved Creator Brief or the Brand’s applicable brand guidelines.
Brand Feedback: Brands have the right to approve or request modifications to content prior to publication. Do not publish content without receiving Brand approval via the Halo platform.
Halo may suspend, restrict, or terminate your account, participation in any campaign, access to the Service, or any unpaid or pending payments upon ten (10) days’ written notice to the email address registered on your Halo account if Halo reasonably determines that any of the following apply:
Upon serving a suspension notice under this Section, Halo may withhold associated payments for the duration of the notice period and any subsequent investigation. Such withholding is governed by this Section and is not subject to the notice procedure under Section 3.4.
Notwithstanding the foregoing, Halo may suspend or terminate your account with immediate effect and without prior notice where Halo has objective grounds to believe that you have engaged in clear fraud, falsification of analytics, serious misconduct, or any conduct that poses an immediate legal, financial, or reputational risk to Halo or any Brand, except where applicable law requires notice to be given regardless of the circumstances.
Either party may terminate these Terms upon written notice if the other party materially breaches these Terms and, where the breach is capable of cure, fails to cure the breach within ten (10) days after receiving notice.
Upon suspension or termination, Halo may cancel pending campaigns, remove content, withhold or adjust pending payments, recover amounts owed, disable account access, and preserve records for legal, compliance, security, and business purposes. Termination shall not affect any rights, remedies, accrued obligations, payment adjustments, indemnities, confidentiality obligations, licenses, dispute provisions, or limitations of liability that by their nature should survive.
For purposes of this Section, “Confidential Information” means any non-public information disclosed by one party to the other in connection with the use of the platform, including but not limited to campaign briefs, Brand identities, Creator compensation rates, platform pricing, and any information marked as confidential or that a reasonable person would consider confidential given the nature of the disclosure.
Both parties agree to maintain the confidentiality of all Confidential Information disclosed during the term of this Agreement and for a period of two (2) years following its termination or expiration.
Confidential Information shall not be disclosed to any third party without the prior written consent of the disclosing party, except as required by law.
Confidential Information may be disclosed solely to the extent required by applicable law, regulation, court order, or governmental authority, provided that the receiving party (to the extent legally permitted) gives prompt written notice to the disclosing party and cooperates in seeking confidential treatment or a protective order.
Confidential Information may also be disclosed to the receiving party’s insurers, directors, officers, employees, affiliates, subcontractors, or professional advisors (including legal and financial advisors), provided that such persons are bound by confidentiality obligations no less protective than those set forth herein.
The obligations under this Section shall not apply to information that: (a) becomes publicly available through no fault of the receiving party; (b) is lawfully received from a third party without breach of any confidentiality obligation; or (c) was independently developed without use of or reference to the Confidential Information.
To the fullest extent permitted by law, Halo, its affiliates, and their respective officers, directors, employees, agents, licensors, service providers, and partners shall not be liable for any indirect, incidental, special, exemplary, consequential, or punitive damages, or for any loss of profits, revenue, business, goodwill, reputation, data, opportunities, expected savings, followers, engagement, audience reach, campaign opportunities, or platform access, even if advised of the possibility of such damages.
To the fullest extent permitted by law, Halo’s aggregate liability arising out of or relating to these Terms, the Service, any campaign, any payment, or any content shall not exceed the greater of:
For the avoidance of doubt, Halo shall have no liability for any amounts funded by Brands, any creator compensation funded by a Brand or campaign budget, any third-party payment processor amounts, or any indirect or pass-through payment amounts not retained by Halo as its own fees.
To the maximum extent permitted by law, any claim or cause of action arising out of or relating to the Service or these Terms must be brought within one (1) year after the event giving rise to the claim occurred, failing which such claim shall be permanently barred.
You agree to indemnify and hold harmless Halo, its affiliates, and their respective officers, directors, employees, and agents from any claims, liabilities, damages, losses, or expenses (including reasonable legal fees) arising from:
Halo agrees to indemnify and hold harmless the Creator from any third-party claims arising from: (a) any allegation that the Halo platform technology itself infringes a third party’s intellectual property rights; or (b) any allegation of intellectual property infringement arising directly from the Creator’s compliance with a Halo-generated Creator Brief, provided that the Creator had no independent reason to suspect that the content of the Brief was infringing and the Creator followed the Brief without material deviation. This indemnification shall not apply where the claim arises from content independently created by the Creator beyond the scope of the Brief, or from instructions provided directly by the Brand outside of the Halo platform. Halo’s indemnification obligation under this Section 12.2 shall be capped at the total amount paid by Halo to the Creator for the specific campaign in connection with which the infringement claim arose.
Halo will promptly notify you of any claim seeking indemnification. The indemnifying party shall have the right to control the defense of such claim with counsel of its choosing, provided that no settlement may include an admission of liability or impose any obligation on the indemnified party without its prior written consent.
These Terms and any dispute, claim, or controversy arising out of or relating to these Terms, the Service, or any campaign facilitated through the Service shall be governed by the laws of the jurisdiction of the applicable Halo contracting entity, as follows:
If the applicable Halo contracting entity is not specified at the time of onboarding, this Agreement shall default to the laws of the UAE and the courts of Dubai, UAE for Creators onboarded through Halo’s UAE or KSA operations, and the laws of the State of Delaware for Creators onboarded through Halo’s US operations.
Except for claims that may properly be brought in a small claims court and claims for injunctive or equitable relief relating to confidentiality, intellectual property, misuse of the platform, fraud, non-payment, or unauthorized access, any dispute, claim, or controversy arising out of or relating to these Terms, the Service, or any campaign shall be finally resolved by binding individual arbitration administered by the American Arbitration Association in accordance with its applicable consumer or commercial arbitration rules, as determined by Halo or the arbitrator. The arbitration shall be conducted in English and the seat and venue of arbitration shall be Delaware, unless Halo elects for the arbitration to proceed remotely. This clause applies where the applicable Halo contracting entity is the US entity; for UAE and KSA entities, disputes shall be resolved in the courts identified in Section 13.1.
All disputes must be brought on an individual basis only. To the fullest extent permitted by law, you waive any right to participate in a class action, collective action, consolidated action, private attorney general action, or representative proceeding.
For any claim not subject to arbitration, and for any action to compel arbitration, confirm an award, or obtain permitted injunctive relief, the parties submit to the exclusive jurisdiction of the courts identified in Section 13.1 applicable to the relevant Halo contracting entity.
You may opt out of this arbitration provision within thirty (30) days of first accepting these Terms by sending written notice to: Halo Platforms LLC, ATTN: Arbitration Opt-Out, 1007 N Orange St, Wilmington, DE, 19801, USA.
These Terms constitute the entire agreement between you and Halo, superseding all prior communications and agreements. These Terms may be updated by Halo in accordance with Section 14.2.
Halo may update or modify these Terms at any time by providing at least fourteen (14) days’ written notice to Creators via email or through the platform. Your continued use of the Service after the expiry of the notice period constitutes your acceptance of the updated Terms. If you do not accept the updated Terms, you may terminate your account without penalty before the updated Terms take effect by notifying Halo in writing in accordance with Section 14.3 prior to the expiry of the notice period.
All notices from Halo to you under this Agreement will be sent in writing to the email address registered on your Halo account. All notices from you to Halo must be in writing and sent to: Halo Platforms LLC, 1007 N Orange St, Wilmington, DE, 19801, USA, or by email to hamna@halo.live.
If any provision is deemed invalid or unenforceable, the remaining provisions shall remain in full force and effect.
Failure by either party to enforce any provision shall not be deemed a waiver of future enforcement of that provision.
You may not assign or transfer your rights or obligations under these Terms without Halo’s prior written consent. Halo may assign its rights freely.
Halo shall not be liable for any delay, interruption, failure to perform, suspension, payment delay, or unavailability of the Service caused by events beyond its reasonable control, including acts of God, natural disasters, epidemics, pandemics, war, terrorism, civil unrest, labor disputes, internet or telecommunications failures, utility outages, cyber incidents, platform or API outages, banking failures, payment processor failures, governmental actions, sanctions, embargoes, changes in law, or any other force majeure event.
Halo processes personal data in accordance with applicable data protection laws, including the UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (UAE PDPL), the Kingdom of Saudi Arabia’s Personal Data Protection Law (KSA PDPL), the General Data Protection Regulation (GDPR) where applicable, and relevant United States privacy laws including the California Consumer Privacy Act (CCPA).
By using the Service, you acknowledge that Halo will collect, process, store, and share your personal data as described in Halo’s Privacy Policy, which is incorporated into these Terms by reference and available at privacy@halo.live or on the Halo platform. In the event of any conflict between these Terms and the Privacy Policy with respect to the processing of personal data, the Privacy Policy shall prevail.
You have the right to access, correct, restrict, or request deletion of your personal data in accordance with applicable law. To exercise any of these rights, please contact Halo at privacy@halo.live. Halo will respond to all valid requests within the timeframes required by applicable law, and generally within 30 days of receipt.
Halo reserves the right to remove, disable access to, or restrict any content that Halo believes may infringe intellectual property rights, violate applicable law, violate platform rules, or otherwise expose Halo or any Brand to legal or reputational risk. Halo may investigate and respond to notices of alleged infringement and may request supporting information from the Creator.
Halo may suspend or limit your access to the Service if your content or actions pose legal risks or other harms.
Creators who repeatedly post allegedly infringing, unauthorized, unlawful, or non-compliant content may have their accounts suspended or terminated in Halo’s sole discretion. Halo is under no obligation to restore content removed under this Section.
Repeated violations, including infringement of intellectual property rights or breach of our policies, may result in account suspension or termination. In the event of termination, you will be notified of the reason, unless such disclosure is prohibited by law or compromises the security of our community.
Upon termination of your account, the provisions relating to content licensing, confidentiality, limitation of liability, indemnification, dispute resolution, data protection, and general provisions will continue to apply.
Halo will send you communications necessary for the performance of this Agreement through WhatsApp, email, SMS, phone, or any other communication method associated with your account details. These include campaign notifications, platform updates, payment information, and other service-related communications. These are sent on the basis of contractual necessity and cannot be opted out of while these Terms remain in effect.
By creating an account, you also provide your consent for Halo to send you promotional and marketing communications. You may withdraw this consent and opt out of marketing communications at any time by updating your account preferences or contacting us directly, without affecting your receipt of service communications or the lawfulness of any processing carried out before withdrawal.
We will honor your communication preferences within 10 business days of any opt-out request.
Halo Platforms LLC
1007 N Orange St, Wilmington, DE, 19801, USA